Content Writing and SEO

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What is Content Writing and SEO and why should you care about it?

Content is the currency of the internet. Websites with the most valuable and extensive content rise to the top of Google’s search engine and attract the most traffic, whereas those lacking good content go unnoticed and end up failing. The importance of creating high-quality content on your website that relates to your business cannot be understated because this is how your website gets picked up by Google and traffic is generated. A solid SEO-focused content strategy is essential for websites to succeed in generating business. Business owners and marketing professionals need to analyse their niche and discover information gaps that can be filled by their content, offering new insights and different angles to solve problems for Google’s users. You can easily increase your conversions through SEO and content writing by targeting certain keywords your potential customers type into Google. Long-tail keywords are specific phrases that people enter into search engines. In the context of selling online, an example of a long-tail keyword might be: “Best jewelers in West Yorkshire.” Now, if you sell jewelry in the West Yorkshire area, this would be a highly desirable keyword to achieve because you know the user is interested in what you offer based on their search activity. 

If your website has properly optimised content, it will display near the top of the search results in response to this term, causing a high-quality lead to visit your site in search of the solution they require. This dramatically boosts conversions because potential customers that you know are considering purchase are going to end up on your site much more often. Content is not only essential to attract the customers, however, but to persuade them to take action once they arrive on your site. Having high-quality content that describes your product or service in an engaging and promotional way is fundamental, but on top of that, you need to encourage the user to buy. This is where direct-response copywriting comes in. Direct-response copy is a special kind of written content that leverages persuasion psychology and behavioural science to induce emotion and compel action. A well-trained direct-response copywriter can massively increase the likelihood of action being taken on your landing pages, as they are trained to influence people. 

Optimising the content across all of your channels is a tried-and-tested method of boosting conversions. The result will be more traffic in the form of high-quality leads as well as a measurably increased conversion rate due to the persuasive copy on the website. The best part…the value you get from investing in optimised written assets is ongoing. 

If you would like us to help you get started with content writing and SEO, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.

Interested in gaining more customers? Say Hello

Say Hello

We'd love to hear from you! No matter your business size, industry or budget, we'd be glad to make an appointment at your earliest convenience.

The Otelli Team