The way your e-commerce website is designed can massively impact the way your customers experience your brand, as well as how many sales you make. A skilled Shopify or e-commerce web designer will create a journey for your customer that facilitates an effortless transformation from passive browsers to active buyers. Branding is also an essential part of e-commerce web design as people want to recognise and trust those from whom they make purchases. Your e-commerce site should be immediately recognised as belonging to your brand so that you can create rapport with your visitors, create meaningful connections and significantly boost sales. There are various tricks of the trade that can be employed to boost the effectiveness of your e-commerce website, one of which is to keep the design simple. The aim is to lead your customer towards a purchase decision and any dazzling colours or animations will only distract them. Keeping things simple emphasises the product and increases the likelihood of closing a sale.
You also need to consider your customer’s journey and how they might feel at each step of the consumption process, from consideration to purchase to post-purchase. By putting yourself in your customer’s shoes, you can figure out ways to make the interaction with your business easier and more efficient. Anticipate what they want and then provide it; this diminishes barriers preventing people from accessing the value you offer. Optimising the aesthetics of an e-commerce store is also crucial to maximising sales. Through the use of colour, specific emotions and behaviours can be induced if the designer properly leverages colour psychology for selling. Making purchase buttons red, for example, significantly boosts conversions because red inspires passion and excitement, which are powerful drivers of purchase decisions. Having relevant, high-quality images is also an essential part of optimising an e-commerce store, as people are massively more likely to purchase an item – over 40% more! – if there is a striking product image present. You can learn more about product photography and its effectiveness is generating sales by visiting this page.
Enlisting the support of a team of experts is the best way to ensure your e-commerce store is reaching its maximum potential. This way, you can ensure that your brand is being represented in the best possible way as well as having an online storefront that is designed to encourage sales. The ROI will be tremendous because the value you receive from a professional e-commerce website design will last indefinitely, requiring only a few tweaks here and there to maintain and scale.
If you would like us to help you get started with e-commerce and Shopify website design, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.