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Due to the competitive nature of the insurance sector and the fact that consumers don’t always go looking for certain types of cover, a strong lead generation strategy is a must for insurance companies. When it comes to life insurance, for example, many people don’t consider purchasing it until they are either very old or have received some bad medical news. This means that a massive number of people might only consider buying life insurance if a company reaches out to them, in which case, lead generation would be essential. Here’s some lead generation tips for insurance companies:

Chapter One: How do I get more Insurance Leads From PPC?

Pay-Per-Click is a good way to generate leads while maintaining tight control over your budget. The advertiser is able to target their desired audience effectively using the tools provided by the publishers and only pay a fee when someone clicks on the ad. There are many things you can do to enhance the effectiveness of your PPC campaign and capture more leads, one of which is by targeting more specific keywords.

What this does is generate better quality leads because if a person searches ‘insurance company’, this doesn’t convey much information about their intentions. On the other hand, if someone searches for something more specific, such as ‘best car insurance company’, you can deduce that this search engine user is interested in buying insurance because they are comparing options. 

Another technique for optimising PPC campaigns to generate more leads for insurance companies is to let back-end data lead the way in shaping your advert. Lots of information pertaining to the profile and behaviour of your target prospects will be created whilst your PPC campaign is live. Leveraging this data to create a more effective ad is an extremely powerful way to improve its effectiveness. 

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Chapter Two: How do I get More Insurance Leads From SEO?

SEO is one of the most important tools in your arsenal for lead generation and there are various measures you can implement to increase the effectiveness of your SEO strategy for lead generation purposes. SEO is crucial to gain visibility online, and this is particularly essential for insurance companies as people will often select the top option, as long as the price is fair. 

The competition is fierce in the insurance industry for securing a top spot on the search results page, which is why it is imperative that you design and manage a solid SEO strategy. One good way to generate high-quality leads is to build a content strategy that provides valuable information to people who might want to buy insurance. This attracts the right people to your website who have confirmed their interest based on the fact that they have engaged with your insurance-related article.

Chapter Three: How To Get More Leads From Your Website

Your website is undoubtedly your primary tool for capturing leads as this is where the actual capturing of data takes place in most cases. Your other marketing efforts should be designed to lead your potential customers to your website and then your website needs to be properly prepared to generate leads.

By focusing on improving various aspects of your website, such as its loading speed, the user experience (UX) and user interface (UI), the persuasive copywriting and more, you can create a site that is hugely more likely to generate leads. 

Otelli can optimise all aspects of your website, and the rest of your digital marketing initiatives, and ensure they are working together in consort to the ultimate end of generating high-quality leads. 

Otelli Marketing blog - How to Increase Your Website Traffic

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