LinkedIn Marketing

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What is LinkedIn Marketing and why should you care about it?

LinkedIn is a useful platform for businesses and marketing professionals alike. It allows users to network with business people, create connections, increase brand awareness, collaborate with people, share content, generate leads and website traffic, and much more. When it was new, LinkedIn was primarily used by professionals worldwide to network with one another. Then it became a popular centre for recruitment as businesses could quickly identify talent and connect with them. These days, it serves both of these functions plus a relatively new one – marketing. If you’re looking to boost your profitability and entice some quality clients, LinkedIn marketing should certainly be on your agenda. It is an especially useful platform for people looking to generate B2B leads, as LinkedIn’s motto goes: “Do business where business is done.” 

LinkedIn really is the ideal place to connect with decision-makers and high-calibre individuals and to show off what kind of value your business brings to the table. We can get you set up on LinkedIn with a good-looking profile, a banner in your brand colours and a headline that stands out. We can help build up your profile so that you have a decent-sized audience to post to, a well-written summary and some skills and endorsements so that you can market yourself effectively. By creating a flawlessly designed company page, we can also present your business positively and connect your profile with the page so people can put a face to the organisation. A well-designed page also gives your potential customers a chance to read about your business and engage with the content you release. This allows your prospects to arrive at the awareness stage of your sales funnel and, with a page designed by Otelli, onto the interest stage. 

Having a company page also allows you to tap into LinkedIn’s paid advertisement features, which will remove outreach restrictions from your account and enable some of the best tools in social media marketing. Using their targeting features, you can search for people by location, job title, seniority level, the size of the company they work for, and more. So we can identify your ideal customer profile and start finding them with ease. We can also leverage content marketing on LinkedIn by publishing relevant content to generate leads and drive traffic to your website. Furthermore, we can write persuasive pitches that you can use to convert clients once you have made contact with them. 

LinkedIn is a platform well-known for the tonnes of cold approaches people send and receive. We can help you cut through the crowd with an engaging and tailor-made pitch that will intrigue and entice your potential customers. LinkedIn offers various avenues and possibilities in terms of marketing. We can ensure your efforts are successful whatever approach you decide to take. 

If you would like us to help you get started with LinkedIn marketing, you can reach out by filling in our ‘Say Hello’ form or calling us directly.

Interested in gaining more customers? Say Hello

Say Hello

We'd love to hear from you! No matter your business size, industry or budget, we'd be glad to make an appointment at your earliest convenience.

The Otelli Team