Marketing Automation

Automated advertising is clever advertising especially when using smart traffic. We can automate a varied use of Pay-per-Click, Social Media Advertising, E-mail Marketing and SEO. By automating the steps between marketing and sales, you are cutting costs and saving time that you could otherwise be spending on enhancing your overall strategy and nurturing promising leads. By frequently analysing these channels, we can gather a detailed picture of your potential consumer’s behaviour patterns and adjust our approach according to the data to achieve results. Advertising automation has been shown to increase sales productivity by around 14% while simultaneously reducing marketing overheads by 12%.

By automating your social media, you can improve your online presence by creating content and scheduling posts in advance. The data that we gather through the automation process allows us to understand what is working for you and what isn’t to optimise your content and post in line with what is showing results. With the time you save, you can focus more on engaging with your audience – let the robots do the boring stuff, and you focus on the human interaction with your customers. This is effective for growing your social media following, raising brand awareness, and increasing your conversion rate.

We repeatedly analyse, track and heat map customer movements on websites to reveal their desired journey throughout a user interface. This highlights trends and patterns that we can replicate on your website to create a user-friendly experience. Web design automation also enhances your e-commerce platform by targeting people with a personalised message if they leave an item in their basket without purchasing. For example, it could be used to apply gamification to your website, which is the process of applying elements of a game to your web design, like point scoring, competition and rewards, to ultimately provoke an action that achieves your marketing objective.

Customer Lifetime Value is a metric that represents how much value a customer has for a company over a period of time. We develop our clients’ customer journeys from awareness to commerce, followed by retention and development to increase customer lifetime value. Focusing on your customer lifetime value is essential for your company’s long-term growth, as it helps you retain valuable customers, increase the value of less valuable customers and improve the customer journey as a whole. We can help you understand your CLTV so that moving forwards, you can make informed marketing decisions that will increase your profitability and reduce sales costs.