Project
Quality Lead Generation
1.0 Background
Origin is a lead generation client as of August 2020. They offer broadband service at a flat rate with no hidden charges. We have produced, adverts on social media, online forms, and advertorials to provide regular quality leads. We designed a process to optimise customer conversions for the client using a form, advertorial and advertising.
2.0 Lead Generation Form
Customer enquiries are generated through a form. Customers answer simple questions to direct them to the client best suited to them. For example, if Origin were interested in selling their Ultrafast fibre package, so we were able to drive more leads who were seeking that speed.
3.0 Advertorial
A unique Otelli lead generation tactic is to build an advertorial to optimise lead quality. This is an article written by an industry expert, that directs customers to the form. Firstly, an advertorial is a safe space for potential customers to learn more. In this case, understand what broadband options they have. This massively increases customer interest before reaching the form and therefore improves lead quality.
4.0 Pay-per-Click Ads on Social Media
We produce targeted pay-per-click ads on Twitter and Google for Origin. We constantly analyse, improve and monitor ad and page performance to maximise lead quality for the client.
