Did you know that 70% of marketers are actively invested in content marketing?
If you are a marketing professional or a business owner, you have probably heard of content marketing and if you haven’t, where have you been hiding?
Content powers the online world and if your business isn’t contributing, then you are missing out on one of the most significant and cost-effective marketing opportunities in history. Content Writing and SEO, which falls under the umbrella of on-page SEO, refers to the practice of making a website more visible on search engines to attract more traffic. Firstly, the marketer would gather a set of keywords that are specific to a business’s website. These can be either short-tail keywords or long-tail keywords, or a combination of the two. Keywords are the terms that people enter into Google to trigger the display of your website. The more frequently the website gets shown to the right people, the better that website’s SEO is and inevitably, the more profit that website generates. As a basic example, if your business sells pies in Manchester, you might want to try and rank for the long-tail keyword: “best pies in Manchester.”
Long-tail keywords are more specific and, therefore, are less frequently searched and, therefore, are cheaper and easier to rank for!
Short-tail keywords are usually less than three words and are less specific, more frequently searched and thus, more competitive and expensive. A master of content marketing and SEO might use their initiative and combine a few easily achievable long-tail keywords to match the search volume of one highly competitive short-tail keyword. Once keywords are identified, the content writer can produce some high-quality written material for online distribution, ensuring the keywords are skilfully interwoven.
This, when appropriately executed, causes Google to display your website and the content that has been created in response to these search terms when people enter them. There is a heck of a lot more to it, but that is the basic concept. There are also things like meta descriptions, web page titles, domain authority scores and a whole heap of other factors that affect Google’s choice of what to display. SEO is a can of worms best left to the experts. It is an ever-changing landscape because search engines always change and it is also a constant battle for the top place on the search results because other websites are competing against you. For this reason, Otelli offers a helping hand to marketers and business owners who want to exploit this marketing technique and maximize their website’s potential.
If you would like us to help you get started with SEO quality content, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.