We specialise in creative content development to boost engagement on your social media profiles. Our team is experienced in branding and customer engagement whilst able to create spectacular content for your business. Engaging content can feature in your social media with organic (free) content and paid advertising. This fulfils customer exposure goals within your budget.
Interested in having engaging content?
Why use Otelli for your Social Media?
An Experienced Team
Across the team, we have academic and industrial social media experience in generating awareness, engagement and commerce.
Engaging content requires video, photography and editing. Alongside account management, we can produce powerful branded content for your business.
Regular reporting is essential to improve your stats. We report weekly in measurables e.g. Sales, Followers, Likes and Engagements.
We are able to run multiple accounts using one software platform where we schedule, analyse and track social media posts.
Social Media Marketing
The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network. Enage, enlighten, encourage and empower.
Facebook is arguably the most powerful tool in social media. With access to not only posting your own content but groups, forums and pages. If you’re a new business, these tools can dramatically expand the outreach of your campaigns and help you take part in conversations. Facebook’s advertising tools are second to none with incredible data potential. Facebook ads is a real beast. Keep your audience refined and look to understand where your results come from and why. Split-testing and monitoring will inform your decisions smartly.
Twitter is all about engagement points – the middle ground between what your brand and customers have in common. You can engage, enlighten, encourage and especially empower your brand. Taking sides in difficult conversations can be beneficial if your audience sits there. Don’t be afraid to be controversial! Twitter arguably has the cheapest cost per click out of any of the social media channels. It also has an astonishing database like Facebook. If you need to drive traffic to your website, Twitter has fantastic lead generation potential.
If you’re in E-commerce, Instagram is where you need to be. Customer experience is essential. Instagram has prevalent story and video features each exercising viral potential, coinciding with Tiktok. Jeff Bezos quotes “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends”. Instagram is powerful tool to exercise your image and video-based content, testimonials, reviews and allow third, reputable parties to shout on your behalf.
LinkedIn is a marketing channel to increase, not a tool to replace, your networking efforts, and it is an excellent vehicle to facilitate some facets of your marketing and business strategies. It is the king of B2B marketing. It is extremely important to connect with your clients and customers on LinkedIn, like Twitter it is a softer invitation that having a friend on Facebook. LinkedIn offers an opportunity to scrape data to use in Email outreach or cold sales efforts. Make sure your pitch is up to scratch!
Interested in having engaging content?
Social Media FAQs
- Consistent creative content
- Touching on engagement points with customers
- Remember: Engage, enlighten, encourage entertain
- Refined audience ads with emphasis on conversions
- Don’t push too hard. Make sure you’re top of the mind when customers are ready to buy.
- Interactive, engaging content that encourages positive enquiries
- Using reputable third parties and brand ambassadors (only that represent your audience!)
Grow your LinkedIn page with the following pointers:
- Optimise SEO on your page
- Add a call to action to your website
- Engage your current employees and clients
- Link your page in your employee and own email signatures
- Add a link to your company page
- Post content to your page regularly
- Join topical conversations with hashtags and groups
- Invite your connections to follow your page
- Enlist help from customers and brand ambassadors
- Mention others in your company updates and encourage them to be shared
- Create discussions on your posts e.g. polls
- Use visual and video content as often as possible
- Follower ad campaigns
Make sure you understand your target audience. What do they like doing, seeing and reading? Remember, that marketing through social media means you are reaching out to customers on their platforms in their free time. Make sure your content entertains sufficiently. Use your social media profiles as a listening tool to find out more about your viewers. Create content that fits the profile description above and help social media users digest with clever written content and engagement points.
We currently provide social media expertise in the following areas:
- Written content
- Irresistible Ad Headlines
- Stories / Posts
You can begin by filling in our ‘Say Hello’ form or call us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget and goals. We’ll work out a roadmap and free trial to gain your business some lovely new followers, customers or engagement.
Read more about Attracting Customers...
We'd love to hear from you! No matter your business size, industry or budget, we'd be glad to make an appointment at your earliest convenience.
The Otelli Team