Well, a lead is when you capture someone’s information through an online form or by another method, then follow up on this information in an attempt to turn the prospect into a paying customer. Generating leads is, therefore, a priority for a lot of businesses because this is how the company and the customer come together to exchange value. Having a reliable method in place for generating leads and having the necessary avenues in place for your potential customers to use will result in more clients being attracted and converted and your business will be more profitable as a result. Your website is your primary tool for capturing leads and you need to be using it to its full potential to get the most benefit for your business. We know all the tricks of the trade; something as small as increasing the amount of landing pages from 10 to 15 boosts lead generation by 55%.
Optimising your website for lead generation can mean a few things, such as improving the UX and UI, which are the user experience and the user interface. The UX refers to the design of the website’s back end and how it functions in defining the customer’s journey. A UX optimised for lead generation would mean that the website is designed to facilitate a customer journey that ends with the action of them submitting their details and you capturing their information – generating a lead, in other words. The UI can also be optimised for the same purpose. The layout, the way the text is presented, the way certain words or elements are animated for emphasis all work together to nudge the customer towards the desired action.
These tactics are based on behavioural psychology, our design expertise as well as high-quality data that lets us know how customers prefer to interact with websites. Split testing or A/B testing can also be performed, which measures two ideas against each other to determine which one performs better without worrying about the influence of human bias. Instead of focusing on optimising just one of these aspects or using only one technique, our approach combines every single method of optimisation to create a website with a user interface and a user experience specifically crafted to generate leads. We also leverage our graphic design and copywriting skills to enhance your website further and ensure people are persuaded by your proposition and driven to take action through direct-response copywriting. Our calls-to-action will not only be persuasive, but offer value to potential customers. Get your website working around the clock and generating leads while you sleep, then all you need to do is close the deal.
You can get started with website lead generation with Otelli by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.