These are the sights, sounds and messages that are delivered to people in the form of an ad to get them to engage with your brand. The more compelling the advertising content and creatives, the more likely people will visit your website or purchase your product or service. Advertising creatives can be images, videos, audio clips and other formats depending on what the advertiser seeks to achieve within a specific campaign. Advertising content refers to the messages held within the advert or the text of the advert itself. These need to be simple, direct and persuasive and would usually require the help of a direct-response copywriter to produce. Advertising content and creatives can be stored in a digital library provided by Google Ad Manager, which is highly convenient because it is from there that most people will be launching their main ad campaign. In terms of what ad creatives can be used, there are many options to choose from. Images can be uploaded as well as a URL of a creative hosted on a third-party ad server. You can also upload videos to Ad Manager, which can then be transcoded into all available formats and sizes, ensuring that your advert looks the way it should across all devices. Sound clips can also be uploaded if you want to advertise to people listening to audio content.
Because the online advertising landscape is so competitive, it is essential to study what kind of content and creatives are performing well and which ones aren’t. Video attracts significantly more engagement than images, for example, and images receive much more engagement than text alone. The messaging behind the images and videos also needs to be unique, captivating and persuasive to encourage people to click on your ad and interact with your brand. This kind of work is almost certainly beyond the scope of the average business’s marketing team as it requires a lot of expertise, the latest technology as well as the most relevant data and strategic know-how to produce adverts that perform. Not to mention the human resources needed to closely monitor how ads are performing and make real-time adjustments to stay on track.
Otelli has designed and produced countless creative assets for advertising that have been tremendously beneficial to our clients. We are experts in photography, video creation, persuasive writing and most importantly, our work is powered by mountains of data and hours of stringent experimentation so that we can accurately predict what will succeed and what won’t.
Our track record speaks for itself!
If you would like us to help you get started with advertising content and creatives, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.