SEO Marketing

Onsite SEO refers to optimising individual pages of a website in content, speed and usability. Google takes into account every element of onsite SEO on your website including text and visual appeal. When optimised, your website will be much better quality for users. Google, kindly, will reward you for your efforts by slipping you up the ranks. Google crawlers love to read and rate your site, if it’s a fun little read, you’ll see yourself travelling up ranks. Content must also be easy to skim-read so the visitor can easily find out about your proposition.

Content is arguably the most important elements of your onsite SEO. When Google crawls your web page. They are looking to match web pages and terms the user has searched for. The internet is unbelievably vast so make sure yours is completely unique. Conversation style content is becoming more popular with users now using ‘voice search’ on Google. This will help your chance of appearing on searches that ask a direct question. Ensure that the content you write entices your visitors further into the site, is relevant to what you are offering and is clear in terms of what your business is all about.

As Google algorithms have become more advanced, relevance is one of the most important factors and this refers greatly to content and users. Research suggests that when visitors first enter your site, you have around 8 seconds to impress them and ensure they stay on the page. Frogs like fresh water and hiding places to safe from predators. If they don’t have this they’ll bounce away. Your visitors need to see high quality content, relevant to their search in understandable, usable terms. Otherwise, like the frogs, they’ll hop away. Happier, froggy customers – the greater relevance of your page and SEO rank.

Meta descriptions are the small descriptions which appear under the meta tag title and website address when a website appears on a search engine results page. Search engines mainly show the web page as a result when the meta description contains relevant keywords or information to the keyword or term which has been searched. Write meta descriptions of around 30-40 words. To write a meta description, clearly outline what your website and business is all about, and you can even add in your brand name or keywords.