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SEO Marketing

SEO stands for Search Engine Optimisation. In short, it helps your business rise up Google (or other search engine’s) rankings. By being top of a search engine page, you gain more customer visibility to your website. A successful Web Design can improve your customer conversion to complete the customer journey.

Interested in our SEO packages? Say Hello
Otelli Marketing working in SEO with meta tags and descriptions, content writing and SEO marketing

What makes Otelli SEO successful?

An Experienced Team

Multiple years experience in both organic and paid SEO to improve your ranking amongst popular search engines.

Advanced Software

We use multiple advanced SEO tools that offer insight into individual customer website experiences.

Organic and Paid SEO

By using both organic and paid SEO, we can be flexibly priced and meet targets within your budget however large or small.

Data-driven Tactics

We work with you to use data-driven tactics to exponentially improve your SEO.

SEO Pointers and Tactics

Onsite SEO refers to optimising individual pages of a website in content, speed and usability. Google takes into account every element of onsite SEO on your website including text and visual appeal. When optimised, your website will be much better quality for users. Google, kindly, will reward you for your efforts by slipping you up the ranks. Google crawlers love to read and rate your site, if it’s a fun little read, you’ll see yourself travelling up ranks. Content must also be easy to skim-read so the visitor can easily find out about your proposition.

Content is arguably the most important elements of your onsite SEO. When Google crawls your web page. They are looking to match web pages and terms the user has searched for. The internet is unbelievably vast so make sure yours is completely unique. Conversation style content is becoming more popular with users now using ‘voice search’ on Google. This will help your chance of appearing on searches that ask a direct question. Ensure that the content you write entices your visitors further into the site, is relevant to what you are offering and is clear in terms of what your business is all about.

As Google algorithms have become more advanced, relevance is one of the most important factors and this refers greatly to content and users. Research suggests that when visitors first enter your site, you have around 8 seconds to impress them and ensure they stay on the page. Frogs like fresh water and hiding places to safe from predators. If they don’t have this they’ll bounce away. Your visitors need to see high quality content, relevant to their search in understandable, usable terms. Otherwise, like the frogs, they’ll hop away. Happier, froggy customers – the greater relevance of your page and SEO rank.

Meta descriptions are the small descriptions which appear under the meta tag title and website address when a website appears on a search engine results page. Search engines mainly show the web page as a result when the meta description contains relevant keywords or information to the keyword or term which has been searched. Write meta descriptions of around 30-40 words. To write a meta description, clearly outline what your website and business is all about, and you can even add in your brand name or keywords.

Otelli Marketing FAQS graphic


How do I optimise my onsite images for SEO?

  • Optimise their size, ensuring they load within at least 3 seconds
  • Use meta tags and alt tags for visually impaired
  • Describe the image in the description without keyword stuffing
  • Make sure your images are mobile optimised and responsive

Does mobile optimisation help SEO?

Yes – absolutely. Smart phones having become a must for internet users, it’s no surprise that half of all online traffic is coming from mobiles, and two thirds of conversions are made on mobiles. What’s more, Google have noted the importance of a website being suitable for use on a mobile device and have changed their ranking requirements accordingly. Website visitors are choosing to search on mobile and their conversion rates are getting higher. For this reason, it is more important than ever to ensure your website is optimised for mobile.

How do I write SEO copy and content?

  1. Include your most important keyword in the page title
  2. Use heading and other typography tags correctly
  3. Include common alternatives of your keyword throughout page content
  4. Answers the questions that users will be asking from their search for your pages
  5. Ensure readability

What SEO industries do you work in?

We currently provide lead generation for:

  • Law firms
  • Solicitors
  • Estate administration
  • Will-writers
  • Life insurance providers
  • Business finance
  • Broadband 
  • HR Agencies
  • Transcribers
  • Construction
  • Architecture
  • Leisure centres
  • B2B Softwares

How do I start working in SEO with Otelli?

You can begin by filling in our ‘Say Hello’ form or call us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget and goals. We’ll work out a roadmap and free trial to gain your business some lovely new customers.

Read more about Attracting Customers...

Say Hello

We'd love to hear from you! No matter your business size, industry or budget, we'd be glad to make an appointment at your earliest convenience.

The Otelli Team