Introduction

Finance is a competitive sector, consequently, finance companies need to place an emphasis on digital marketing to ensure they are bringing in an adequate number of clients. It is imperative for companies within this sector to devise and launch a solid digital marketing plan, and if you don’t have time, you should outsource this responsibility. Without a strong digital marketing plan that covers PPC, SEO and website lead generation, you can count on your competitors overtaking you. In this article, we’ll look at these various aspects of digital marketing and explain how your finance company can benefit from them.

Chapter One: How do I get more Finance Leads From PPC?

PPC advertising is a great way to generate a high volume of finance leads in a cost-effective way. Because you only pay a publisher a fee once your advert has been clicked, this method of advertising can stretch your marketing budget to its limit and ensure that you only pay when you receive some kind of value.

There are various steps you can take to maximise the amount of leads you are getting through your PPC campaign, such as writing more powerful ad copy, selecting more appropriate channels or by outsourcing to PPC experts. 

In terms of copywriting, this is one of the most powerful factors that will determine whether or not your ad succeeds. The copy is the message that the ad wants to get across, so it must tell the prospect what’s on offer, why it’s beneficial and persuade them to buy, all within a limited number of characters.

The channel you decide to use is also incredibly important, as your target prospects probably congregate in one online space more so than another, so identifying where your prospects are and engaging them there is essential. 

The single most effective way to boost the effectiveness of your PPC campaign however, is to outsource to a dedicated team of professionals. As only a dedicated marketing team will be capable of utilising your budget to its absolute maximum potential due to the resources they have. 

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Chapter Two: How do I get More Finance Leads From SEO?

SEO is one of the cornerstones of online marketing and holds a tremendous amount of potential for finance companies. By designing a content strategy that centres around achievable keywords within your niche and providing information that is more extensive than that of the competition, your website will rank more frequently on search engines.

You can perform keyword research using tools like Google AdWords, which is a great way to generate ideas for blog content and to discover the search volume of keywords. Outsourcing to a dedicated online marketing firm is the best way to get ahead with SEO if you don’t want to learn this complex method yourself or if you don’t have an in-house marketing team.

Chapter Three: How To Get More Finance Leads From Your Website

Your website should be the central hub, the HQ of your digital marketing efforts. All other methods lead the prospect here and this is where you will capture a lot of relevant data in addition to the leads themselves. Finance companies should place a particular emphasis on the look and feel of their website, as your target audience will want to see professionalism and feel secure before they engage with you.

A well-designed website is the first step, then things like UX and UI are to be considered, as these elements are what make the customer’s journey through your website either easy, productive and enjoyable, or difficult, irritating and a waste of time. The most powerful and efficient websites combine expertly designed UX and UI with persuasive copywriting to encourage the customer to take action, and that is exactly what Otelli provides. 

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