Video Marketing

We specialise in making all kinds of impactful video productions for our clients, who benefit from the fact that we don’t always require a detailed brief to get the ball rolling. Once we get to know your brand, we can make suggestions on ideas for video content, as well as what kind of video will be most appropriate for your business objectives. We love a creative challenge, and we are happy to offer innovative and original approaches to achieving your marketing goals. Videos attract and hold attention significantly more than still images, and elite marketers take advantage of this fact.

Interested in our branded video services? Say Hello

Why use Otelli Video Services?

An Experienced Team

Within the team, we have 15 years experience in photography and video as well as strong connections with other film-makers to assist projects.

Creative Ideas

We have created multiple advertising campaigns from scratch or from existing assets. Our clients love that we provide creative suggestions alongside their brief.

Branded Video Experts

We make sure we understand your brand to inform video creation. This always results in on-brand which strengthens your identity.

Editing Services

We edit all video and photography in-house. We can use advanced photoshop and editing styles to suit your branded video.

Otelli Video Marketing

Demo Videos

Showcase a product

Show off your product or service to potential customers encouraging them to purchase. Showing your customers what they can expect and allow them to imagine using the product or service.

Event Videos

Create memories

Event videos serve a similar function to lifestyle photography in that they represent your brand in relatable situations. Allow your customers to manifest being at your event or remember being there.

Educational / How to Videos

Reduce customer service time

Educational videos diminish barriers between consumers and the value of your product and they save you time and money by cutting down on customer service.

Animated Videos

Show your brand spirit

Animation videos are relatable for broad demographics, showing your audience the spirit of your brand with a fun and engaging animation strengthens your proposition and brand.

Brand Videos

Strengthen your brand

A brand video is a powerful way to reach and engage with your audience, letting them know who you are and how you can be of service to them. Great for acquisition, engagement and awareness.

Expert Interviews

Provide insight

Expert interviews are a powerful marketing device because people are influenced by those we perceive as knowledgeable. Creating an expert interview that favourably frames your product or service.

Explainer Videos

Pitch to your customers

Explainer videos provide an excellent opportunity to connect your brand with your audience and help them understand why you’re their best choice.

Case study/testimonial

Back up your sales pitch

Customers are measurably more likely to buy something if they know that others have bought it and gained value. Back up your sales proposition by proving that other customers have benefitted.

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Video FAQs

Why use video marketing?

Consumers enjoy videos and they are highly effective tools for getting a message across. Maybe you need to explain how your product works, or perhaps you want to tap into YouTube marketing or both. Videos are also great for SEO as Google considers them high quality content. In 2020 it is estimated that the average person encounters between 6,000 and 10,000 ads every single day. Breaking through the noise has never been so difficult. Social media ads are made up of 52% Images and only 48% Video (Databox, 2020) This seems very low when you look at the difference in performance. Video, on average, drives almost 60% more engagement.

What’s your video process?

Pre-production and brief – During the pre-production stage we learn about your brand, your objectives, your audience, your budget, timescales and where the video will be posted. We also undertake the brief writing and storyboarding, as well as script writing.
Video production – This is where we capture footage or create the video digitally in the case of animations, we also do any required voice recordings and source the music.
Editing and amends – At this stage, we take the materials we have gathered and turn them into a flawless finished piece through some editing magic.

You will have a chance to provide feedback before everything is finalised, and we offer unlimited amends.

What additional video features can you provide?

We can provide animation, film, video editing, branded elements, stock footage and logo animations. Whatever you need, we are happy to have a chat and see what we can do for you.

How to make video hit-home with customers?

Tell a compelling and/or emotional story
Use humour
Make sure audio is high quality
Keep things moving and interesting
Include faces – (the human eye is drawn to faces)
Write your own captions to emphasise the message
Include a call to action

How do I start working in video marketing with Otelli?

You can begin by filling in our ‘Say Hello’ form or call us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget and goals. We’ll work out a roadmap and free trial to gain your business some lovely new customers.