In February 2021, Bing accounted for 6.7% of the global search market, while Google accounted for 86.6%. Figures such as these can cause business owners and marketing professionals to neglect search engines like Bing, favouring their more popular competitors such as Google. This is not a wise move, however and a worrying number of businesses are leaving Bing out of their marketing strategy entirely, which prevents them from accessing the millions of users who are still active on the search engine. Tapping into Bing for lead generation means expanding the reach of your business because a considerable amount of people use Bing instead of Google. Particularly if businesses want to target an American audience, Bing should certainly form part of their lead generation strategy because Bing controls 36% of the US desktop search market – a staggering statistic.
Pay-per-click advertising is currently one of the world’s most popular methods for businesses to connect with potential customers. Bing ads use the Bing Network – which includes Yahoo and AOL – to display targeted ads to generate leads and create interest in a particular product or service. Lead generation on Bing works by displaying your business’s ad when someone enters relevant search terms on the platform. Bing also applies an algorithm to determine which ad to show based on how much the advertiser has bid and how good their landing page is. Bing Ads has quite a few unique features, such as allowing you to show a specific location or business address in the advert and choose the radius of a place that you want to advertise in. This can help tremendously with local lead generation.
The option to schedule ads is also helpful to businesses who only want to display ads within a particular window or only when they are open for business, which is particularly beneficial for pay-per-call campaigns. You also have the option to select a target audience, a target device such as phone or desktop, the language as well as remarketing options. When it comes to Bing lead generation, it helps to consult a marketing agency that specialise in setting up and managing profitable campaigns. By enlisting the help of a team of specialists, you don’t have to waste time and resources bringing your staff up to speed on the ins and outs of this particular strategy. Outsourcing to a capable marketing agency means giving your business access to an entire team of experts possessing the latest technology and strategical knowledge and who can dedicate themselves fully to your objective of generating more leads.
If you would like us to help you get started with Bing lead generation, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.