Having effective content and a quality design on your website is essential to creating a positive image of your brand and facilitating conversions. The messaging that you deploy on your website is more impactful to the audience than any other factor because it tells your brand’s story, explains the value of your product and persuades them to take action. Not to mention the vital role written content plays in search engine optimisation. Brand messaging needs to be consistent across all channels, so it is essential to conceptualise a tone of voice for your brand and keep the overarching message intact. Your website offers the perfect opportunity to create a powerful brand experience for your visitors, combining written content and aesthetic design to impact your prospects in a memorable way. Top-tier website content achieves multiple goals simultaneously. For example, it tells the story of a brand compellingly and engagingly, always in alignment with the brand’s voice. It sells the benefits of the product or service being sold, addresses any potential objections before they arise, plays on the emotions of the reader and finally, it culminates with a clear call to action. All of this while being fully optimised for discoverability on search engines!
You may be thinking this sounds like quite a task. That’s because it is! Content needs to be carefully planned, considering persuasion psychology and behavioural science, with relevant keywords implemented throughout. This content will speak to your customers in your absence, so it needs to be flawless. The design is the second most important aspect of a website from the customer’s perspective and it should work together with the content. For example, the designer might put a big red action button beside the call-to-action to further encourage conversions. These are known as psychological triggers, as red induces feelings of passion and associated feelings of impulse, both of which are precursors to purchase decisions. By optimising the user experience through design and making the website easy to use, along with minimising on-page distractions, conversions and sales can be driven much more effectively. You can learn more about how to optimise the user experience for the purpose of driving sales on this page.
Otelli are highly skilled in creating websites that use both content and design to create an extremely captivating and compelling interaction between your customers and your brand. We are experts in both design and copywriting and we use our strategic knowledge, data analytics and years of experience to create website content and designs that outperform the competition.
If you would like us to help you get started with content writing and design, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.