Data-Driven Advertising

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What is Data-Driven Advertising and why should you care about it?

You can make more money with data-driven advertising because this method enables you to identify what works and what doesn’t without having to waste time and money on trial and error. By allowing the data to drive your advertising efforts, you can tailor your ads towards patterns in customer behaviour and accurately predict what kind of advertising will succeed. By understanding and leveraging insights into consumer behaviour regarding the historical responses to adverts, both yours and your competitors, you can create personalised adverts that give the people more of what they like and less of what they don’t. This gives you a tremendous advantage over your competitors. You can also use split testing to gather data on which of two ideas your customers prefer. This is the process of running two different ads simultaneously to measure them against each other and identify which one is stronger. The experiment results then determine which ad gets used and you can accurately predict how successful it will be. 

Not only will your adverts be powered by the most relevant data to ensure their success, but data-driven advertising also allows for the mechanisation and scaling of your delivery of messages to prospects. Through automation, AI and the use of all the collected data, advertisers can hugely impactful adverts that create meaningful interactions. Data-driven advertising will most certainly be the way adverts are delivered in the future, so now is the right time to get involved if you haven’t already. Businesses that have harnessed the power of data-driven advertising at this point are poised to overtake their competitors in the coming years. This advertising method is constantly evolving, too, due to technological developments, so it is more important than ever to catch up or else the gap in progress between you and your competitor may become too large to close.

Otelli are masters at creating data-driven advertising campaigns that minimise your costs and risks and strengthen connections between your brand and your audience. We can predict exactly how successful a campaign will be before it is even launched by analysing consumer responses using AI and statistical algorithms. We can uncover priceless insights into your potential customer’s interests, demographics, spending habits, behaviours and much more, enabling us to create adverts that are so personalised the prospect will think we are reaching out to them and them alone. Data removes the guesswork and human error from the picture almost entirely, letting us run with a strategy that is guaranteed to achieve results for your business in the form of a nice profitability boost. 

If you would like us to help you get started with data-driven advertising, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.

Interested in gaining more customers? Say Hello

Say Hello

We'd love to hear from you! No matter your business size, industry or budget, we'd be glad to make an appointment at your earliest convenience.

The Otelli Team