Like with any data-driven strategy, data-driven social media allows the marketer to make strategic decisions based on data analysis and interpretation, leading to a better experience provided to their audience. You, too, can leverage data to create a more meaningful and impactful experience for your customers and potential customers on social media, which will facilitate loyalty, raise brand awareness and generate leads as a side-effect. Not only this, but collecting relevant data relating to your customers can reveal which platform you should be using to target them. B2B clients, for example, will probably be on LinkedIn, whereas people who buy from e-commerce shops would more likely be found on Instagram. Tracking your performance data is also essential to succeeding on social media because without data relating to your historical performance, how can you ever improve? Not only does this mean your service isn’t improving, but it also means time and resources are being wasted because they could be being used in a better way if only you knew what that was. Data provides exactly these insights because it reveals to you what you are doing that is working and what isn’t, so you can give your customers more of what they like and less of what they dislike.
Nothing improves ROI better than letting data take the lead when it comes to social media marketing. Having relevant data to hand means you don’t have to waste time and money on trial and error. Instead, you can predict with a high degree of accuracy what will succeed. The first step to creating a successful data-driven social media strategy is to set goals so that you know exactly what it is you want to extract from the data. You then need to set metrics that align with your goals by matching KPIs to your objectives to understand your progress. For example, if your objective is to increase the reach of your brand then you might want to measure your follower count as a metric. This is only step one, but once you have started to formulate a data-driven social media strategy, it becomes clear that you are now able to track and measure your progress and consequently improve your strategy and accelerate your progress.
Otelli can create social media strategies that achieve your business objectives by gathering and analysing the most recent and relevant data relating to your target audience. Our clients have benefited tremendously from data-driven social media campaigns that we have designed in the past. It has given them exactly what they need to maintain their competitive edge.
If you would like us to help you get started with data-driven social media, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.