Data-driven web design is the ultimate approach to web design because it allows you to avoid the costly process of trial and error in making a website that captures leads and generates sales. By analysing relevant data and allowing the findings to direct the design of a website, it is possible to meet the user’s needs and provide a great user experience while at the same time encouraging them to take action. A data-driven website can be easily updated and adjusted to ensure the right content is being displayed at the right time based on the analysis of user preferences and the latest trends. Data can also be gathered and analysed concerning what particular website designs and layouts best facilitate conversions. This could be in relation to colour schemes or the positioning of action buttons and so much more. Once the web designer has collected and harnessed this kind of data, they can create websites that perform excellently.
In creating a data-driven website, the designer will often employ a method of experimentation called split testing or A/B testing to measure two ideas against each other. This is where half of the traffic to a website is diverted to another version of the site that is exactly the same except for the new feature that is being tested. Analysing the results tells the designer which version users prefer in a way that eliminates human bias and allows data and results to lead the way. Tech giants like Facebook, Google, and Yahoo have been gathering data on human behavioural responses for years and using this data to make adjustments to the design of their websites which has resulted in them becoming unquestioned industry leaders. You, too, can benefit from this incredibly powerful approach to web design to optimise your users’ experience and ultimately nudge them towards conversion at an increased rate.
Otelli are unrivalled in our ability to create data-driven websites as we were pioneers of this method back in the early days and we have since mastered the craft. We have learned from each and every one of our previous projects and we know exactly how to leverage data to give your customers more of what they want and less of what they don’t want, which in turn gets you more of what you want, sales!. This powerful and intelligent approach to web design can offer ongoing value to your business and keep you moving towards your objectives and because data-driven websites are so flexible, we can adjust it whenever we need to in order to keep you on top of your game.
If you would like us to help you get started with data-driven web design, you can fill in our ‘Say Hello’ form or call us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.