Automating email administration and other repetitive, time-consuming tasks can free up a lot of valuable time for your organisation that you could otherwise be spending on more pressing business areas. It is also a good way to keep your brand messaging consistent and stay in touch with potential customers, even at large scales. Through email automation, it is possible to generate more leads using few resources and boost the overall profitability of your business, in addition to saving money by delegating the task of email admin to a piece of software. Professional copywriting should be deployed through automated emails to ensure that people are being captivated and persuaded, as countless emails are exchanged every day, so cutting through the noise requires some expertise. By using split testing or A/B testing to measure email content against each other to see which performs better and generates the most engagement, it is possible to create automated email templates that achieve results. Even with the emails being automatically sent, it is still possible to make them highly personalised by using various techniques. You can consider which segments of your mailing list are being targeted, where and when the message will be deployed, whether you want to target people who have abandoned their baskets or notify people of a price reduction.
To get started with email automation you first need to consider your audience. Who are you sending the emails to and why? Personalisation is crucial in achieving decent response rates, so you need to tailor the email based on the prospect’s position in the sales funnel and their level of interest. For example, in the early stages, a nurturing email might be sent, which addresses common objections to purchasing and uses social proof to encourage the reader to deeper into the sales funnel. This is usually followed by an engagement email that further solidifies a rapport between the brand and the prospect and keeps your brand at the forefront of their mind. Once you have decided on an effective sequence of emails and how they will be delivered, you can start thinking about automating these email sequences. You can find everything you need to know about effective email sequencing on this page.
Otelli uses the best data analytics, the most up-to-date strategies and our decades of combined experience to create email sequences that arrive in the prospect’s inbox at the right time with the right message and persuades them to take action. We can then automate the delivery of these messages so that your email marketing generates loads of quality leads while you work on furthering the business.
If you would like us to help you get started with email automation and admin, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.
