Facebook is a favourite among businesses for customer acquisition due to the sheer number of people who use it every month, with over 2.45 billion active monthly users. Most marketers agree that Facebook is the best platform for lead generation due to its vast user population and the highly sophisticated marketing tools it provides. The option to use Facebook Lead Ads is game-changing because it is essentially a promoted form that you can distribute to gain customers’ information that you can later follow up on – but it is also much more. By allowing you to sync your company’s customer relationship management system with the leads generated, as well as the option to download as a .CSV file, leads can be easily collated and followed up. The custom features option helps you increase the quality of your leads and add a quick follow-up question after the form has been completed.
By following up with a question, you can identify whether or not you are attracting the right people and finding out their preferences. We can use dynamic ads to reveal data that tells us what people have previously expressed interest in and then we can direct them to the lead form to generate a higher quality ad. This way, we will know that they are at the consideration stage and we will have captured their details to follow up on. Using dynamic ads for lead generation can accomplish several things, including showing the right products to the right people based on what they have viewed on your website or app.
It can also find high-quality leads because it reveals the interests of potential customers and it can encourage people to share their information with your business. Dynamic ads can be used by all advertisers but are particularly effective for those in real estate, travel and automotive industries because dynamic ads can be used to highlight vehicle inventory, property listing and travel destinations. If you want to stick with a regular lead ad, you still have many valuable tools at your disposal. For example, you can insert call-to-action buttons that allow people to schedule an appointment, decreasing the number of follow-ups required after the campaign.
Otelli can help you create a lead ad that stands out from the rest and effectively persuades people to give you their details via the form by illustrating what kind of value they can expect in return. We will keep it simple, direct and persuasive, only asking a few essential questions and always reflecting your brand in the most favourable light, whether through design or copywriting.
If you want to get started with Facebook Lead Generation, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.