Facebook Marketing

Interested in gaining more customers? Say Hello

What is Facebook Marketing and why should you care about it?

Facebook is an extremely popular platform for marketing because of the massive number of active people on the platform, with nearly two and a half billion monthly users. By providing highly sophisticated marketing tools and having an immense population of users, Facebook is the platform of choice for launching marketing campaigns. The first thing to do on the platform is to create an impressive business page that is aligned with your brand identity, provides customers with relevant content to engage with and gives customers the chance to connect with your brand. Before you’ve even looked at paid ads, you can gain a significant amount of attention and generate a lot of organic traffic to your page and website through your content marketing alone.

We can look at the most relevant and up-to-date information about campaigns within a particular niche to identify what content is attracting attention and engagement and what isn’t. We can then run with this inspiration and have our in-house team of expert copywriters and designers produce content that is visually appealing and compelling to read. This will result in interaction with your content, including liking and sharing, raising brand awareness and marketing your business. Video content is also a helpful device in marketing on Facebook because videos attract significantly more engagement and stand out in a primarily image-based advertising landscape. 

You can also be proactive in your marketing efforts and take your offering directly to the customers through Facebook’s paid ads feature. Offering some of the most sophisticated targeting options in social media marketing, as well as the highest level of control over your campaign and the variables involved, Facebook marketing is essential for businesses with an online presence. Facebook ads appear in a classic format, with a headline, an image, sales copy and a link to your page or website. When appropriately crafted, this is more than enough to acquire new customers. Otelli can write persuasive and exciting copy to promote your product or service, including an attention-grabbing headline and a professionally curated image. 

Facebook ads produced by us are also created with historical ad performance data in mind, so we know what usually works and what doesn’t and can predict outcomes accurately. Your Facebook business account can also be linked with your Instagram business page, as the two companies now fall under the same master brand. This means that you can interweave your Facebook and Instagram marketing strategies and post to both accounts at the click of a button if you want to. Promoted posts are also available on Facebook as they are on Instagram and can be used as persuasive ads in much the same way on both platforms. 

If you want to get started with Facebook marketing, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.

Interested in gaining more customers? Say Hello

Say Hello

We'd love to hear from you! No matter your business size, industry or budget, we'd be glad to make an appointment at your earliest convenience.

The Otelli Team