Google has been the world’s most popular website since June 2010 after surpassing Yahoo. Today, this leading search engine draws in almost 90 billion monthly visitors, making it one of the best resources available to business owners and marketing professionals when it comes to lead generation. Harnessing this tool and using it to its maximum potential requires some expertise. Still, when properly utilised, Google can prove to be the most effective tool at a business’s disposal for marketing purposes. By optimising Google ad campaigns for lead generation, businesses can start seeing massive increases in the number of leads created and ultimately a boost in profitability. By increasing the frequency that your website appears in the search results using various techniques, you can dramatically increase the amount of traffic and leads generated. One way to do this is through SEO, the process of optimising ads for searchability.
Keywords – specifically long-tail keywords, which are three words or more and highly specific – can be identified and weaved into the text of an ad to make it appear more often in the search results and in more relevant places. Identifying long-tail keywords that are specific to your business’s offering and implementing them throughout the ad copy can significantly increase the number of times the right people see your ad and, in turn, increases the number of high-quality leads that are generated. Long-tail keywords are less competitive and thus more easily achieved. They can also be better than short-tail keywords in many ways, particularly in the context of lead generation. Someone who uses a long-tail keyword knows exactly what they want and they are therefore a higher quality lead because they are more likely to buy.
Enlisting the help of a specialist marketing company is usually the best move when it comes to leveraging Google for lead generation. This is true for various reasons. Primarily it will result in the best ROI because marketing agencies not only define their success based on ROI, but they are also better equipped to get more value from your budget. An in-house marketing team might consist of one or two staff members, specialising in only one or two areas of marketing. A marketing agency on the other hand, will have web designers, graphic designers, copywriters, analytics experts, SEO experts and more. So by outsourcing to a marketing agency, you are getting more for your budget because you will benefit from the combined experience of a whole team of experts.
Otelli can put Google to work for your business and start generating you some high-quality leads. If you would like us to help you get started with Google lead generation, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.
