Instagram Lead Generation

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What is Instagram lead generation and why should you care about it?

Instagram lead generation is the process by which your brand establishes itself on Instagram, introduces itself to new audiences, generates interest in a product or service and ultimately captures potential customer’s details in the form of a lead. Because Instagram is one of the leading social media platforms, boasting a user base of over 800 million people, it is one of the more powerful devices for generating leads if you know how to use it effectively. First and foremost, you have to establish your brand as credible on the platform by designing and creating a highly appealing company page, with a particular focus on the visual elements. Once everything looks good and is aligned with your brand identity, you can start thinking about content creation. Your content should maintain a consistent colour scheme and style so that people recognise your content as belonging to your brand. 

The goal on Instagram is primarily to build a following and then convert those followers into paying customers by extracting leads from them. The content strategy you run with will determine whether you achieve the goal of growing a following, but not only a following, one that engages with your brand and your content. Otelli can help strategies your content schedule and create striking graphics with well-written captions and thoughtful hashtags, ensuring the right people engage with you. Instagram lead generation campaigns led by us are invariably successful, as we have many years worth of experience in digital marketing and creating awesome, shareable content. Consistency is vital when using Instagram for lead generation.

Your follower base will only grow if you regularly release valuable content because people follow other people on Instagram when they have something to give them. You can also leverage persuasion techniques through your posts by drawing potential customers in with an eye-catching image or video and then attempting to convert them using direct-response copywriting and a call-to-action. Collaboration with influencers is another approach to marketing that is particularly well-suited to Instagram. It is a highly effective lead generation strategy because it taps into the large following of the influencer as well as leveraging social proof, which is a term that describes how people copy the actions of others in a given context. If the person is already influential and affects people’s purchasing decisions regularly, then a significant amount of people will be turned into leads based on the influencer’s promotion.

You can also use Instagram lead generation ads and Otelli can help you design a winning campaign using our advanced data analytics and marketing expertise. This option is currently only available on mobile, however, but that’s where the vast majority of Instagram traffic comes from! 

We can help you get started with Instagram lead generation and you can reach out to us by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.

Interested in gaining more customers? Say Hello

Say Hello

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The Otelli Team