LinkedIn is a popular option amongst marketers and business owners for lead generation, especially in a B2B context. A staggering 94% of B2B marketers use LinkedIn to distribute content and a whopping 80% of all B2B leads are generated from LinkedIn. Not only that, but 46% of all social media traffic going to B2B company websites is from LinkedIn. These are statistics that can’t be ignored. “Do business where business is done.” As LinkedIn’s motto goes. A considerable fraction of LinkedIn’s members are decision-makers, CEOs and business professionals, in other words, people you want to do business with!
So how does LinkedIn lead generation work? First, you need an attractive profile and a company page. Otelli can help you get set up with a stunning profile in your brand colours as well as a banner and a strong headline. Further to this, we can have our highly-trained copywriters craft a summary that presents you in the most favourable light, highlighting your expertise and the benefits you offer. Similarly, we can design and create a brilliant company page that aligns with your brand and contains relevant content for your audience to interact with and learn about your company. You can connect your profile to your company page to give a friendly face to the organisation and make it more personable.
These are the basics that you need to have in place before you even begin to consider a lead generation strategy. You can generate leads organically through a well-planned content strategy that pays attention to the audience, data on what has worked historically, popular topics and in demand, and, of course, good writing and visuals. If you create genuinely useful, interesting, or engaging content, then people will interact with it by sharing, liking and commenting – this will also send traffic to your page and to your site, where you can capture their info and turn them into leads. If you opt to use the paid ads service, the process is even more effective for generating leads.
LinkedIn lead generation forms are a bit like regular social media ads in how they appear, except the user can simply click on the ad and then all of their profile data will be used to populate a form automatically. This saves the user time and effort and makes them measurably more likely to submit their details to a company and it benefits the company because they are getting leads primarily, but they are also getting higher-quality leads because they are providing more information. LinkedIn’s conversion rates are three times higher than other major platforms.
Otelli can help you design and implement a winning LinkedIn lead generation campaign that will acquire you some lovely new customers. If you would like us to help you get started with LinkedIn lead generation, you can reach out by filling in our ‘Say Hello’ form or calling us directly, then one of our knowledgeable advisers will be on hand to guide you.
