SEO, or Search Engine Optimisation, is a term that all marketers and business owners have encountered by now. As much as we all wanted to avoid this complicated and convoluted subject initially, its importance in the field of marketing only grew. Now, SEO is essential. Having a good level of on-site SEO is critical to maintaining a competitive edge in the modern world of business. This determines how often search engine users will discover your website. On-site SEO refers to the optimisation of the elements on a website to increase the likelihood of it being picked up by search engines and displayed to users. In contrast, off-site SEO is the practice of optimising a website for discoverability through signals and links that exist elsewhere on the internet. Both are essential for a strong SEO strategy, but on-site SEO will be the focus here. This kind of marketing is still relatively new in the scheme of things, which means business owners still have time to get ahead.
The main elements that can be manipulated to improve a website’s SEO score are as follows:
- Title tags
- Meta descriptions
- Heading tags
- Alt tags
- Internal linking
These are the elements of your website that you need to focus on and improve for SEO purposes. For example, URLs, which are used to specify web addresses online, can be optimised for increased visibility by keeping them short and including keywords. Meta descriptions work similarly, as they summarise the contents of a page while at the same time encouraging people to click on the link. They, too, can be optimised by keeping within a certain length and including keywords in the text. Content is generally considered the most important aspect of optimising a website. Having content that search engine users are looking for means that the website will be shown to them when they enter the relevant search terms. All websites need to have a solid SEO-focused content strategy to make sure the website ranks on Google and other search engines when people enter keywords that relate to the site.
Otelli are experts in on-site SEO and we understand all of the intricate details of making a website discoverable on search engines. We can optimise URLs, title tags, meta descriptions, perform keyword research, create content and improve website speed. Not only will your on-page content be discovered more frequently with our help, but it will also be engaging and persuasive to generate interest.
If you would like us to help you get started with on-site SEO, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.