A social media marketing strategy designed and implemented by Otelli will capture high-quality leads and pull them into your sales funnel. With more than three and a half billion people using social media worldwide, it’s no wonder that it has become one of the main places businesses find and secure leads. With our help, your social media accounts will be transformed into lead generation machines. We will start by optimising your accounts, ensuring that your profile or business page is represented in the best possible way, both aesthetically and in terms of the on-page text. We will include any relevant content that gives your potential customers insight into what value you provide, as well as including contact information and call-to-action buttons where possible. Your bio also allows us to deploy some world-class copywriting to promote your services and boost desire in readers, as desire comes before demand. By foregrounding the benefits of your service and how you can improve people’s lives or solve a problem, we can boost interest in your service. Without compelling content, leads won’t be generated. By producing professionally written content that generates conversations and clicks on social networks, we will be effectively marketing your business and ensuring that your brand name spreads like wildfire.
This is before we have even got to the paid ads!
Social media platforms are all trending towards providing marketing tools that businesses can use to tap into their massive networks of potential customers. The results have been outstanding. Now, over 38% of organisations say they plan to spend more than 20% of their marketing budget on social media lead generation. Social media ads offer an unprecedented level of marketing power because they allow you to access a user base of over 3 billion people, so you can raise brand awareness, reach out to new prospects, increase your website traffic and generate leads.
We can oversee the entire social media lead generation process by obtaining the leads, nurturing the leads and ultimately, converting the leads. By designing and closely monitoring your social media campaign, we can ensure that it is informed by the most recent and relevant data that tells us what’s working and what’s not in your industry. We can also make sure that designers and copywriters expertly craft any marketing materials used so that we can generate the most attention and drive the maximum amount of responses. Then we keep an eye on the process, making adjustments where necessary to ensure that we have got a winning campaign.
If you would like us to help you with social media lead generation, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.