Did you know that 350,000 tweets are sent every single minute on average? That’s over 500 million tweets per day!
Twitter is centred around communication between users, who post and interact with little messages called “tweets” that can be liked and retweeted which causes the most popular ideas rise to the top. Being what is known as a microblogging platform, Twitter presents the perfect opportunity to address your audience in the voice of your brand and establish connections with them – this is the first step towards generating leads on Twitter. You first need to establish yourself on the platform by creating a business profile that exists as an extension of your brand by clearly representing your brand identity in terms of colour and content. Then you can begin interacting with the audiences of Twitter, generating interest in your offering, communicating with people, raising brand awareness and establishing rapport, with the ultimate aim of gathering promising leads.
You can connect with any established audience you might have by uploading your email list and following them, you can put a call-to-action button on your profile to let people subscribe to your mailing list and you can use hashtags and keywords in your bio to make your profile searchable. If you know what you’re doing, Twitter can be a very powerful marketing device. 40% of Twitter users reported purchasing something after seeing it on Twitter and over 67% of all B2B businesses say they use Twitter as a lead generation tool. Twitter is well-designed for lead generation and they began providing something called ‘Lead Generation Cards’ back in 2013.
These cards make it easier for brands to convert their followers into customers because they provide a secure way of obtaining personal information from users via a call-to-action button, without them having to leave Twitter. You can also run a campaign on Twitter with the objective of generating leads and you can select targeting options to make sure you are going for the right people. The advanced features of the targeting options also allow you to add keywords, interests and TV targeting – which targets people interested in a specific programme. Otelli can skilfully design and execute a marketing strategy on Twitter on your behalf to ensure that your business objectives are met and high-quality leads are generated. We can help you get started with Twitter lead generation and you can reach out to us by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.