Twitter provides great marketing opportunities as it is the fifth most popular social network globally and has over 120 million unique visitors each month. The potential is truly staggering and we can help you capitalise on it. By allowing you to introduce your brand to new audiences through the distribution of well-planned content, Twitter forms a crucial part of any successful digital marketing strategy. You can post interesting content that is relevant to your business and use hashtags that are specific to the campaign to grow your audience and allow potential customers to engage with your brand in a meaningful way. 50 million tweets are posted every single day, so making an impact on the platform is going to require some skill and expertise. If you are completely new to Twitter, we can set up your profiles in an aesthetically pleasing way that also presents you and your reputation in the best possible light.
We will write a thoughtful bio that is optimised for searchability and creatively showing off you and your brand. We can also do the same for business accounts, ensuring that the colour scheme is in line with your brand identity and the content properly expresses your brand’s personality. Creating a profile that stands out is essential. We have expert designers and pro copywriters on hand who know how to create visually attractive profiles that can deliver your key messages in the most impactful way possible. The average Twitter user follows five businesses, so there is ample opportunity to increase your brand awareness and interact with your target demographic. We can analyse your competition, set goals and formulate a content strategy that will generate engagement through well-written and purpose-driven content.
As Twitter says, “If it doesn’t inspire conversation, it’s not worth publishing”. This is something we understand and adhere to. We want to create content that not only sparks conversation but has the potential to go viral. We identify a content gap your brand can fill to provide value to your audience and increase their engagement with you. We also create content written by professional writers or designed by graphic designers, if it’s visual, or a combination of both, as multimedia posts attract up to 150% more engagement. This maximises the amount of attention received and furthers your marketing objectives as a result. By working with you closely, we can monitor your brand on Twitter and measure its performance, constantly optimise our approach and keep up to date with trends in the industry to ensure you stay relevant.
If you want to get started in Twitter marketing with Otelli, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.