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Writing Pay-per-Click Ads

Interested in gaining more customers? Say Hello

What is writing pay-per-click ads and why should you care about it?

When it comes to pay-per-click ads, the proof is in the pudding:

79% of marketers consider pay-per-click advertising “vastly beneficial” for their business.

62% of marketers say that they plan to increase their PPC budgets for the following year.


Because it is one of the most cost-effective, easily manageable and high-returning advertising options ever invented. You could end up falling behind if you don’t take advantage of this revolutionising marketing device because every business that trades online is using it to its advantage. Maybe you understand the necessity of using pay-per-click advertising, but something is holding you back.

Many business owners like yourself should understand one fact about PPC: 

A poorly written ad will not receive clicks.

No matter how great your product is or how valuable your service is, the fact of the matter is that a poorly written advert will fail. You might be thinking, “It’s only a few hundred words. I’m a pretty good writer!”. Well, unless you have training in what is known as ‘direct-response copywriting’ or an understanding of persuasion techniques, nobody is going to click on your ad. Don’t believe us? Try it out! We’ll see you back here in a few weeks… Just kidding, we don’t want you to waste your money. That’s why we offer a specialised PPC copywriting service designed to get you those all-important clicks. Our highly-trained copywriters are able to craft adverts that work for a few reasons. 

First and foremost, we are seasoned writers and can write engagingly, effectively and accurately. Secondly, we understand persuasion psychology and we will use our tried and tested methods of influence to your advantage. 

Thirdly, our direct-response writers are specifically trained in how to provoke a desired action from a potential customer, which in this case would be a click. Fourthly, our methods are driven by high-quality data that tells us what works and what doesn’t in a particular industry.

Lastly, we are SEO experts. 

That means your ads are going to be shown more often on Google because we will research, identify and implement relevant search terms to get the right people seeing your ad more often. Ads written by us will beat an unprofessionally written PPC ad every, single, time.  We will study your audience, get to know your brand and what you offer, analyse relevant data that shows us what’s working in your industry and then we will craft an ad that is going to result in a profitable campaign. 

You can get started with our PPC writing service by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.

Interested in gaining more customers? Say Hello

Say Hello

We'd love to hear from you! No matter your business size, industry or budget, we'd be glad to make an appointment at your earliest convenience.

The Otelli Team