B2B advertising, or business to business advertising, is different from the B2C (business to customer) business model in that it uses unique tactics to attract a special kind of client – which are business owners and decision-makers. The process of converting a B2B customer takes longer, is more costly and more difficult because these prospects are making important decisions on behalf of organisations, more money is at stake and more decision-makers may be involved. This also means the rewards are much greater when a deal is closed, as large sums are usually involved in B2B transactions. The purchase decisions of B2B prospects are not motivated by emotional and irrational impulses like the average consumer. Instead they are persuaded by facts, figures and logic. This is why lengthy and in-depth sales materials are required to close the deal once you have grabbed the potential customer’s attention. Using industry-specific channels such as LinkedIn is one of the best ways to advertise to B2B clients and will result in more leads being generated, higher quality leads being generated and a better ROI. You can learn more about B2B advertising on LinkedIn by checking out the following article.
Because B2B advertising is a more drawn-out process, a lot of lead nurturing is required in the form of targeted, analytics-driven email marketing. This allows you to deliver soft messages or hard pitches depending on the potential customer’s position in the sales funnel. Keeping a constant connection with your leads is essential to eventually closing a deal. These potential clients need to be sent relevant content and personalised offers over a set period. You can find out everything you need to know about email marketing to B2B clients on this page. Otelli is positioned to ensure your business succeeds with B2B advertising because we gather and analyse relevant data to stay on top in this ever-changing world of digital marketing. We also have a team of experts on hand to craft advert copy and sales materials designed to make an impact and secure sales, using scientific testing methods to ensure our tactics are the best they can be.
By partnering with us, you benefit from an entire team of marketing experts with the latest technology and strategic knowledge at our disposal. This gets you a better ROI than keeping your advertising in-house because we have specialists in all areas of advertising, from copywriters and SEO experts to graphic designers and web developers. We also measure our success based on your ROI, so you can rest assured that your budget will be used to its maximum potential.
If you would like us to help you get started with B2B advertising, you can reach out by filling in our ‘Say Hello’ form or calling us directly. One of our skilled and cheerful team members will have a provisional call to understand your industry, budget, and goals. We’ll then work out a roadmap that includes a free trial and then start gaining your business some lovely new customers.