Project
Brand / Website build and Pay-per-Click
1.0 Background
Carloans365 is an automotive finance company that offers affordable and flexible loans. We built their brand identity and website before driving (no pun intended) customer enquiries through pay-per-click advertising.
2.0 Branding / Website Design
The Carloans365 branding was developed to be simple, trustworthy and relaxing for customers. We designed the website with user-friendly pricing scrollers to disclose correct pricing information to customers quickly. This is then filtered using a data management system before generating an enquiry. We included an advice page to assist customers through decision-making.
3.0 Pay-per-Click
To drive traffic to the new website, we developed targeted pay-per-click adverts on social media. We refined the client’s audience to improve click and conversion rates of adverts.
4.0 Lead Generation
The pay-per-click drove traffic to a help and advice advertorial. This was an industry report demonstrating Carloans365 unique selling points over competitors. By clicking through to the website from an advertorial, customer interest levels and enquiry rate exponentially increased.
