Lanes Logo

Lanes HR

Project

Website Design, Photography and Animation

Services Provided

Web Design, Branding, Photography/Film, Video

1.0 Background

Lanes HR are a provider for a vast range of HR services for UK small-medium enterprises and construction companies. They had an existing website on Wix which acted more as an information base and lacked conversions. They were looking for a sharper, on-brand design that increased session times. It was preferable that the design showed the character behind Lanes.

2.0 Website Design

We began by producing 2 design concepts (seen in gallery below). The client had a logo, but with elements within required development. Our designers were set with developing the greens, browns with the iconic Lanes’ tree. They had also expanded their ‘branches’ of service which was incorporated through a HR Portal.

3.0 Animation

Animation brings this site to life. We made custom, illustration elements that flow throughout the pages consistently. The animations further illustrate content in sections like Lanes’ services. You’ll find find plenty in our animation video below.

4.0 Photography Shoot

To showcase all the staff personalities across the site, we organised a photoshoot that resulted in HR becoming rather ‘Vogue’. You’ll find some quirky shots across the site but the Meet the Team page is a good snapshot.

Design Concepts

Concept 1
Lanes hr website banner
Concept 2
Lanes hr website banner

Homepage Animations

Image Gallery