
Project
Website Design, Photography and Animation
Services Provided
Web Design, Branding, Photography/Film, Video
1.0 Background
Lanes HR is a provider of a vast range of HR services for UK small-medium enterprises and construction companies. They had an existing website on Wix which acted more as an information base and lacked conversions. They were looking for a sharper, on-brand design that increased session times. It was preferable that the design showed the character behind Lanes.
2.0 Website Design
We began by producing 2 design concepts (seen in gallery below). The client had a logo, but with elements within required development. Our designers were set with developing the greens, browns with the iconic Lanes’ tree. They had also expanded their ‘branches’ of service which was incorporated through a HR Portal.
3.0 Animation
Animation brings this site to life. We made custom, illustration elements that flow throughout the pages consistently. The animations further illustrate content in sections like Lanes’ services. You’ll find find plenty in our animation video below.
4.0 Photography Shoot
To showcase all the staff personalities across the site, we organised a photoshoot that resulted in HR becoming rather ‘Vogue’. You’ll find some quirky shots across the site but the Meet the Team page is a good snapshot.
Design Concepts
Concept 1

Concept 2
